Saturday, March 7, 2020

How to Write a Winning Nursing Scholarship Essay Essays

How to Write a Winning Nursing Scholarship Essay Essays How to Write a Winning Nursing Scholarship Essay Essay How to Write a Winning Nursing Scholarship Essay Essay Essay Topic: Scholarship How to Write a Winning Nursing Scholarship Essay Writing an effective essay is one of the most essential components of a successful scholarship search. In fact, many scholarship awards are based solely on the quality of the essay. The following are some tips to remember when writing a nursing scholarship essay. Prepare a clear outline for your essay. Nursing scholarship programs are looking for essays that present a clear thought pattern. You can make sure that your scholarship essay is presented in a clear manner by creating a simple outline. Your outline should include three main parts, the introduction, body and conclusion. The introduction should capture your readers’ attention and introduce the main points you will discuss in your essay. The body of your essay should be broken out into several paragraphs that present the main points of the essay. The main points should be supported with facts, thoughts, ideas, quotes and other material which will hold your readers’ interest. The conclusion of your essay should restate the main idea of your essay. It is also effective to refer to the future in the conclusion of a scholarship essay. You can do this by discussing your future career goals in the nursing field, or by stating a specific aspiration which you hope to achieve during your nursing career. Use proper grammar, spelling and punctuation. It is always important to use proper grammar, spelling and punctuation in writing a scholarship essay. Although the nursing profession may not require you to study grammar and spelling, it is essential that you avoid any simple errors in your essay. Ensuring that your essay is free of mistakes will make you look professional and leave a positive impression on the judges. Write in response to the scholarship requirements and purpose. Be sure that your essay responds to the scholarship requirements. Some scholarships may require that you intend to practice in a certain field of nursing, that you work in a certain area, or that you attend a certain nursing program or school. Your essay should clearly identify how you meet these requirements. Do as much research as you can about the scholarship program and the organization that is offering the scholarship. Organizations typically give away scholarships to promote certain interests or purposes. Make sure that you highlight the ways in which your career goals will fit with the scholarship program’s purpose. Answer any questions thoroughly. If the scholarship program has requested that your essay address certain questions, make sure you answer these questions clearly and thoroughly. This is often an easy way to for judges to weed out applications that don’t fit the award criteria. Your essay must respond to any questions which are asked, or it is likely that it will not be given consideration. Be original. Your essay will be among hundreds or even thousands of others, all from other nursing students who have the desire and ability to succeed in the nursing profession. If your essay does not stand out, it will be overlooked. To be original, you can either find a unique essay topic, or you can write about an ordinary topic and approach it in an original way. When you are trying to come up with original ideas for your essay, think about your own unique personality and experiences. What is it that made you decide to enter the field of nursing? What life experiences will you contribute to the nursing field? Spend some time thinking about what makes you unique as a nursing student and future nurse. This will help you to think of an original topic or approach. Be cautious when recycling essays. In your scholarship application process, it is likely that you will be able to use parts and pieces of essays for more than one scholarship application. However, you should not merely write one or two general essays and send them out with every scholarship application. Remember, the judges who choose the scholarship winners are looking for an essay that is original and responds to the purpose and goals of the scholarship program. If you tailor each of your essays to the particular nursing scholarship you are applying for, you will have a much greater likelihood of success. Get a second (or even third or fourth) opinion. After you have finished writing your essay, be sure to review it with at least one more person. You can ask your friends, family members, teachers, or professors to be your editors. When others review your essay, they can find errors and suggest possible improvements. You should review your essay with at least one other person, but it is even better if you can find three or more people to review your essay. Follow these guidelines, and you will be able to write an original, professional and effective essay that gives you an edge over the competition.

Thursday, February 20, 2020

Management Accounting and how it can be defined Essay

Management Accounting and how it can be defined - Essay Example In other words a more complex definition of Management Accounting expands the simple one and states that the process of providing the information required by management for planning, Organizing and controlling for goals such as: ïÆ'  Recording, Analyzing and reporting on the actual cost and inputs of products, services and processes in which we are very much concerned and which is also our first question ïÆ'  Working with starting cost, function, standard of performance, revenue and quantity budgets, which is related to our second and third questions, ïÆ'  Evaluating Alternative Opportunities, this is last and fourth question. Starting with our first question and second question simultaneously, we will find out the Total Fixed Cost, Contribution Margin, variable cost and Brake Even Point Andre is running a hair cutting saloon in which 5 Barbers work for him 40 hours/week, 50 weeks/year and being paid $9.90 per hour regardless of the number of the haircuts and every one who has a h air cut gets his hair washed so the charger for the shampoo or hair wash is assumed to be already included in it which will come under fixed cost by which his Fixed Cost per year will be $99,000 and $1,750 is the rent and other fixed expenses per month which again comes under Fixed cost by which his Total Fixed Cost per year will increase by $21,000 and the Total Fixed Cost will be $120,000/year and $10,000/month (this calculation is done on yearly ¬Ã‚ ¬Ã‚ ¬Ã¯Æ'  monthly basis). ... Yearlymonthly basis (this calculation is done generally). As we now have our T.F.C i.e. $120,000 we have to calculate Break Even Point i.e. how many haircuts should be done so that we get $120,000 and i.e. 10,000haircuts/year should be done so that we don't get a loss and that is our B.E.P in units. Here there is no Variable cost i.e. no such sort of charges which will increase or decrease the total cost.Moving to our 3rd question i.e. if 20,000 haircuts are performed what will be the Operating income (profit), as we have calculated before our T.F.C i.e. $120,000 which will not change if we do either 1or 10,000 Haircuts/year. Assuming that the cost for one hair cut $12 and if we do 20,000 haircuts our income will be $240,000 and now subtracting the total expenses or T.F.C i.e. $120,000 we get an Operating income i.e. a profit of $120,000. As we have assumed $12/haircut we have included the taxes, Wages, rent, all the fixed expenses, the cost of shampoo and other required material in it. After all this we get a good profit of $120,000 if the saloon works as mentioned i.e. 50weeks/year and the barbers work for 40hours/week. Now for supporting this statement one barber works 2000hours/year as per the calculation and has to do a Minimum of 2haircuts/hour, 80haircuts/week if he works 8hours/day, 5days/week which is again 40hours/week and in 50weeks he can do 4000haircut, if similar calculation is done for the other 4 Barbers our task for 20,000 haircuts will be achieved. In our 4th and last question Andre decides to pay in a revised or in a different way i.e. by decreasing the Wages/hour and giving money/haircut. Andre decides to pay $4/hour i.e. fixed cost and $6/haircut which is

Tuesday, February 4, 2020

Financial resources and decisions Essay Example | Topics and Well Written Essays - 2500 words

Financial resources and decisions - Essay Example After utilizing the three capital budgeting techniques, I strongly recommend project A as it generates a higher annual rate of return on average investment, shortest payback period, and higher net present value. Task 2. The following table shows the computed unit costs of products A, B, and C. It should be noted that to ensure accuracy, Microsoft Excel Spreadsheet is employed in calculation. The overheads are allocated according to machine hours in the case of machining department, and labor hours in the pressing and cutting department. The overhead rates are computed as follows: 1. For machining overhead costs, the total amount of overhead costs is computed and is divided with the total machine hours; 2. For cutting, the total overhead allocated to cutting is divided by the total number of labour hours both skilled and unskilled; 3. For pressing, the total overhead allocated to pressing is divided by the total number of labour hours used. Thus, machining has an overhead rate of 2.33/ machine hour, cutting has an overhead rate of 1.83 labor hour, and pressing has an overhead rate of 1.42/labor hour. For the services department, these are the cost allocations: The overhead costs for the services departments are allocated based on machine and labor hours computed above. For example, the overhead rate for cutting is allocated by dividing the total costs for cutting by the total number of skilled and unskilled labor hours for cutting. The following are the computed overhead rates for the engineering department: while the following are the computed overhead rates for the personnel department: It should be noted that in the case of personnel department costs allocated to the engineering department and vice versa is computed by...However, this technique disregards the additional cash flow which can be recouped from the project as it only focuses on the time when the whole investment will be recovered. The Net Present Value (NPV) analysis is very much different from the other two techniques discussed as it takes into account the time value of money. This method recognizes that the value of a pound today is greater than its expected value tomorrow. This technique is favored by more economists and managers because it is more realistic. It also takes into account the total cash flow from the investment including the depreciation and the tax shield from it. After utilizing the three capital budgeting techniques, I strongly recommend project A as it generates a higher annual rate of return on average investment, shortest payback period, and higher net present value. The overhead costs for the services departments are allocated based on machine and labor hours computed above. For example, the overhead rate for cutting is allocated by dividing the total costs for cutting by the total number of skilled and unskilled labor hours for cutting. It should be noted that in the case of personnel department costs allocated to the engineering department and vice versa is computed by dividing the total cost to the total number of units produced for each product. Price sett

Monday, January 27, 2020

EU Environmental Policy Criticisms

EU Environmental Policy Criticisms EU environmental policy is no environmental policy at all; it is in fact no more than an extension of economic policy. Discuss. Detailed below is a wide-ranging discussion of the arguments for and against the notion that EU environmental policy is no environmental policy at all and is merely in actuality an extension of the community’s economic policy. The EU Commission has certainly made claims about the importance and the extensive scope of its own environmental policy in recent years, especially since the late 1980s. There are arguments that can be made to defend or refute the notion that the EU’s environmental policy is not so extensive or indeed as far ranging as it might appear to be. Arguments in favour as well of the idea that environmental policy are only an element or an extension of the EU’s economic policy. The links between the EU’s environmental and economic policy, as will be discussed, are not necessarily straightforward even if the origins of environmental policy would appear to be so. Due to the founding principles and structures of the EU it could be argued that all non-economic policy areas originally developed from a starting point within the community economy, as it was originally a community that confined its remit to economic policy except in the most exceptional of circumstances. However, there has been most notably in the form of the EU Commission, elements within the EU that believe the community should have a much wider sphere of policy making than just economic policy. Primarily to drive the integration processes forward and solve any common problems or issues upon a community basis rather than on a national basis. The origins of EU environmental policy are undeniably rooted in the economic policy of the EU. There are various reasons as to why that is the case. The EU as an organisation was established to promote strong economic growth within its member states. As far as the founders of the EU were concerned, there was no need to have separate environmental policy as nobody in the 1950s knew or believed that environmental issues were even a concern, let alone of critical importance to the long term future of Europe. The first stepping stone on the way to the formation of the EU was the establishment of the European Coal and Steel Community (ECSC) in 1952 that integrated coal and steel production in the six original member states. Coal and steel production were regarded as being the most important elements of promoting high levels of growth in Western Europe (Judt, 2007, p.156). The success of the ECSC led to the formation of the European Economic Community (EEC) in 1957 with an expanded scope t o integrate economic policy within the member states. It was an expansion, which led to the introduction of the Common Agricultural Policy to protect the agricultural sectors of the countries within the community. There were obviously environmental consequences of the economic policy pursued by the inception of the community, these were not known (James, 2003, p.400). The EU and none of its member states had detailed or systematic environmental policy in the 1950s or the 1960s; even if there were any environmental problems those problems would be resolved upon an ad hoc basis. Very few people at that time took a serious view of environmental issues (Thompson, 2001, p.199). When the EU Commission began to regard environmental issues of being some relevance to the quality of life, it found it difficult to persuade the governments of member states that they needed to take action to improve the environment (Sawka Stevens, 2000, p.156). Arguably, it took longer for the EU to develop env ironmental policy, as its member states did not believe that there were any viable reasons for the establishment of such environmental policy. Some governments of the EU member states were more likely to be receptive to the ideas of environmentalist groups than other governments are. For instance, West Germany and the Netherlands (Eatwell Wright, 2003, p.233). The EU Commission did regard the development of environmental policy as an addition on to its economic policy, which bore its first fruit in the adoption of an environmental programme in 1972. The first programme aimed at reducing the pollution linked with industrial and agricultural production techniques (Jones et al, 2004 p.696). In terms of actually helping to improve the environment the early programmes of the EU were limited in outlook and did not have to be fully adopted by the member states of the EU. Certainly when referring to EU environmental policy in the 1970s, claim that EU environmental policy was not policy at all could be fully justified. The EU Commission was well aware at that time as to the limits of its own ability to pursue policy that diverged too far from its economic policy and the limited extent to which such policy would actually be carried out (Wallace Wallace, 2000 p. 62). The limited EU environmental policy that emerged during the 1970s was influenced by increased scientific evidence of environmental pollution and change, there were political and economic reasons for the attempts at forming policy. One factor was the slowing down of economic growth, which had previously been impressive during the 1950s and the 1960s; the EU Commission explored ways of stimulating economic growth in alternative ways. Another factor for considering the adoption of environmental policy was provided by the Oil Crisis of 1973. The Oil Crisis was prompted by the United States support for Israel during the Yom Kippur War that resulted in the Arab oil producers cutting off oil supplies to the United States, the EU and Japan. The Oil Crisis led to significant price rises that provoked an international economic downturn (Hobsbawm, 1994, p.245). The effect of the Oil Crisis upon the EU environmental policy would prove to be short term and temporary. Member states reacted differe ntly to the realisation of just how dependent their economic growth was on oil. The Netherlands and West Germany made limited efforts to improve fuel efficiency, France concentrated on maintaining good relations with the Arab States and only Britain at that point had its own oil supplies (*). For the EU Commission the Oil Crisis of 1973 was ample demonstration of the need for more integrated economic and even environmental policy, rather than leaving individual member states to make their own decisions. Environmental policy was definitely secondary to economic policy and if economic policy was not sufficient, then environmental policy was arguably no policy at all (Bache George, 2006 p. 10). Concerns about pollution remained the main factors influencing the development and expansion of the EU’s environmental policy. The EU Commission and the new Environment Directorate-General it established in 1981 sought to give EU environmental policy a higher public profile in the early 1980s. However, the impact of such publicity was negligible in comparison to the hard hitting recession prompted and worsened by the sharp rise in crude oil prices during 1979, which were a consequence of the Iranian Revolution (Jones et al, 2004, p.695). The Environment Directorate-General attempted to increase the impetus of the EU’s environmental policy by setting tougher targets to reduce air, water and land pollution, as well as seeking to amend the Common Agricultural Policy to decrease levels of soil erosion and use of chemicals. When the EU commission and the Environment Directorate-General sought to reduce the use of chemical fertilisers, pesticides to reduce the environmental d amage caused by the intensive farming methods actively promoted by the Common Agricultural Policy. In the early 1980s the demands of the EU’s environmental policy decision-makers to reduce the environmental impact of the Common Agricultural Policy were to a great extent ignored. Indeed the only demands to alter the Common Agricultural Policy that stood any realistic chance of being successful related to the EU considering the option of reducing the Common Agricultural Policy expenditure (Cini, 2003, p.256). The impact and influence of the EU’s environmental policy would start to increase from the middle of the 1980s. Although prior to that time its policy had been so limited when put into operation that it only made a minimal difference at best to reducing environmentally harmful practices within the EU. Observers of the EU’s environmental policy could certainly had been forgiven that there was no policy in operation at all (Sawka Stevens, 2000, p.156). The ine ffectiveness of the EU’s earliest environmental policy was down to member states putting their economic interests first. It was due to the lack of coherent policy and strategy put forward by the Environment Directorate-General and the EU Commission, as well as the widespread belief that environmental issues were not that important (Wallace Wallace, 2000 p.30). There are however, arguments that EU environmental is actually now a distinctive and increasingly important policy area within its own right. Environmental policy may have evolved as part of the EU economic policy, yet it is an over simplification to contend that it is not an environmental policy at all. The original structures of the EU meant that the primary focus of the community is economic, as full agreement could not be reached on other features of the EU. The governments of member states were mainly content to share power with the EU when it came to economic policy than other policy areas, such as defence and foreign policy. There was two alternative concepts of how the EU should operate as a Europe of Nations, or as supranational organisation that closely integrated all policy areas for its member states. The ineffectiveness of early attempts to establish an extensive environmental policy were not helped by the slow pace of integration until the mid 1980s, it is no coincidenc e that the effectiveness of the EU’s environmental measures have increased whilst the EU has gained extra powers (Sawka Stevens, 2000 p. 156). Undoubtedly, the importance attributed to the pursuit of successful environmental policy within the EU was increased due to much stronger evidence of environmental damage which emerged during the 1980s especially in relation to the greenhouse effect (Eatwell Wright, 2003, p.234). Stronger scientific evidence had increased the media and the public awareness of the need for more effective and extensive environmental policy by both the EU and the governments of all member states. Taking measures to protect the environment transformed from being the preserve of environmentalist groups to an important issue for national governments and the EU to consider. As the EU already had an environmental policy it just had to consider ways of making its policy more extensive in scope and more effective in operation than before (Jordan, 1999, p. 74). Therefore the EU Commission and the Environment Directorate-General had a strong case for expanding the scope of the EU’s environmental policy. They could contend that environmental problems are on a global scale so that regional solutions would be of greater use in protecting the environment than the solutions put forward by the governments of the EU member states upon an individual basis. Of course, not all the member states of the EU had the same impact upon the environment. For instance, Britain, West Germany and France had a greater impact due to their larger populations and higher consumption levels. Some member states such as West Germany and the Netherlands had already begun measures to protect the environment earlier than the other EU member states (Bache George, 2006 p. 10, Duff, 1997 p.237). The institutional changes of the EU which were a consequence of the Single European Act had a strong influence upon the EU being able to adopt tougher and more extensive measures within the scope of its environmental policy. Prior to the signing of the Single European Act, the governments of member states were able to veto any legislation or proposed EU policy within the framework of the Council of Ministers. The EU Commission had thus generally worked hard to achieve compromise over proposed legislation to avoid such proposals vetoed. Such a structure was blamed for slowing down the process of EU integration, as well as reducing the scope and the effectiveness of EU policy. The EU structure had been stretched by the enlargements of the 1970s and the 1980s, which had also slowed down the deepening of the integration process. The primary objectives of the Single European Act were of course economic and political, although the move towards qualified majority voting on the Council of Mi nisters meant the EU found it easier to pass directives and legislation. That was due to legislation or directives were part of its environmental policy that no longer needed unanimous agreement to become adopted throughout the community. With the need to gain unanimous agreement over EU environmental policy within the Council of Ministers gone, it allowed the EU to put forward policy proposals more frequently and for those proposals to be carried forward more quickly with less chance of being watered down. The rationale behind the single market provided further justification of the EU to expand its environmental policy, so that all member states were implementing the same standards and aiming to achieve the same targets in reducing environmental damage through enhanced policy integration and co-operation (Bache George, 2006, p.253). To argue that the EU environmental policy is no policy at all also ignores the efforts that the EU has made to limit and reduce the damage done to the environmental by its member states. The notion of there not been an environment policy fails to mention its efforts to reach global agreements over the reduction of pollution and damage (). To its credit the EU Commission decided to act upon the evidence of the greenhouse effect, global warming and the shrinkage of the ozone layer. Action to stop the use of CFCs and thus stop the damage to the ozone layer, that was proven to be causing major levels of environmental damage. The agreement to phase out the use of CFCs was the first major worldwide accord to take action to protect the environment. The EU would be a prime mover in instigating further worldwide agreements culminating in the Rio Earth Summit and the Kyoto Protocol. In political terms the Rio Earth Summit and the Kyoto Protocol were notable achievements, in the fact that envir onmental protection was recognised as a major problem for the planet’s future. The agreements reached at the Rio Earth Summit and the Kyoto Protocol were criticised in some quarters for not going far enough to protect the environment, yet they are necessary steps in countering the greenhouse effect (Wallace Wallace, 2000 p. 293). The EU had to readjust its environmental programmes to reflect the greater levels of pollution in the former communist states of Central and Eastern Europe before they were allowed to join the EU. The only exception was the former East Germany, which because subject to all EU legislation and programmes as soon as it reunited with West Germany in 1990. In the former communist states of Central and Eastern Europe programmes in how to improve the environment were introduced at the same time as economic and political reforms to make these states liberal democracies that would eventually be ready to join the EU (Sawka Stevens, 2000 p. 176). The EU Commission realised that enlargement to include the former communist states of Central and Eastern Europe would also have implications for its regional development funds and the Common Agricultural Policy, as well as for environment programmes. Enlargement makes it harder to reach agreements over budgets and programmes, whilst obviously those p rogrammes that are adopted and implemented will have more of an impact upon the environment (Cini, 2003 p.257). The enlargement of the EU has complicated the policy making process meaning it can take longer to develop and implement programmes that will protect the environment (Bache George, 2006 p. 30). Therefore, the EU environment policy was derived from its economic policy. As the whole original rationale of the EU was to promote economic growth and prosperity within its member states it is hardly surprising that economic programmes dominated its policy-making processes. It certainly took a couple of decades before the EU Commission began to develop a separate environment policy and even longer to make those policies more than superficial or merely symbolic. The delay in forming an effective environment programme was due to the lack of evidence of the greenhouse effect or global warming which meant that the EU contented itself with putting general measures to reduce pollution. At that point stating that EU environment policy was no policy at all would have been completely justified. From the 1980s the scope of policy was increased due to concerns about the greenhouse effect and global warming. The capacity to pursue a more proactive environment programme was enhanced as a consequ ence of the Single European Act, which allowed environmental measures to be approved by a qualified majority, rather than by a unanimous vote. The greater commitment of the EU to adopting more effective environment protection programmes and agreed targets at the Rio Earth Summit and the Kyoto Protocol. However, despite efforts to make the environment a more prominent issue the EU is still primarily an organisation that has economic agendas that are the most important of its policy objectives and remits. Bibliography Bache I George S, (2006) Politics in the European Union, 2nd edition, Oxford University Press, Oxford Duff L, (1997) The Economics of Governments and Markets – new directions in European public policy, Longman, London Eatwell R Wright A (2003) Contemporary Political Ideologies 2nd Edition, Continuum, London Hobsbawm, E (1994) Age of Extremes, the Short Twentieth Century 1914-1991, Michael Joseph, London James H, (2003) Europe Reborn – A History, 1914 – 2000, Pearson Longman, Harlow Jones B, Kavanagh D, Moran M, Norton P, (2004) Politics UK, 5th edition, Pearson Longman, London Jordan, (1999) The Implementation of EU Environmental Policy; a policy problem without a political solution, Government Policy, Vol 17, no 11 Judt T, (2007) Post-war – A History of Europe since 1945, Pimlico, London and New York Sawka R Stevens A, (2000) Contemporary Europe, MacMillan Press, Basingstoke Wallace H Wallace W, (2000) Policy – Making in the European Union, 4th edition, Oxford University Press, Oxford

Sunday, January 19, 2020

Life Is a Gift

Life†¦ a four-letter word yet given with a pile of various meanings and values. It is an abstract idea that has brought into reality with every living thing. If we are to pause and sit back, thinking those days as we dwell on this earth, had it also occur to us how we live our life with? Have we ever realized how blessed we have been to get up each morning alive to face another day? Today, before we complain about what has life brought us, we should think first of those things which we may find less of value.As frequently said, â€Å"Every great thing starts from the little ones,† so why not appreciate every little thing we got? Life is precious. People are priceless. We have got life likewise; we have got people whom we can cherish our life with. Perhaps, there were times when we felt like giving up; when we were so depressed about everything that was happening, and when we thought life has been cruel to us. But, what we did not think so is the reason behind of all the m isfortunes we encounter. Challenges make us wiser, our sufferings make us tougher, and our yearnings make us stronger.So, we should try not to worry if things did not turn out well the way we expect them to be. Each passing day is a treasure, a great sign that we are given another chance to live and eventually, to turn into a new leaf so we could be a better person with brighter future. These reasons are enough to make us realize the significance of life. So, when depressing thoughts seem to get us down, we should always be reminded with those beautiful things that will lift us up and be grateful with the gift of life.

Saturday, January 11, 2020

Bounty Paper Towel Add

Bounty, the quick picker upper! When we see a commercial on our T. V. screens today, we always see in print or hear the narrator telling us that their product or the service they are promoting to us is one of the best of its kind. They use all types of appeals and techniques to reel us in, making whatever they are trying to sell to us either pretty, shiny, worth-buying, or they use bold simple states telling us things such as, â€Å"Once you get it, you won’t be able to live without it. By using these statements and methods of gaining viewers, the ad or commercial gains what it truly aspired for; attention and the need and/or desire to buy the product. In the ad â€Å"Bounty Big Spills† the bold statement and exaggerated visuals are created to intrigue the consumer to buy a useful household item. Rhetorical devices can be used in multiple ways and they can be represented to us in many different forms. In advertisements, the most blatant rhetorical language is shown thr ough the element of visual rhetorical devices and figures.In the ad for â€Å"Bounty Big Spills† paper towels, we can closely analyze the main devices the author/creator uses to appeal to the audience. First off, the hyperbole is the overall device used to appeal to us; it designates a relatable incident of society and family issues in our mind but by maximizing the paper towels to the largest potential, which brings about the easy use and reliability of it. In the ad by â€Å"Bounty† there displays a large scaled coffee cup that has spilled and clearly needs some kind of cleanup.When looked at more closely, you notice a just as gigantic pack of â€Å"Bounty Paper Towels† next to the spill, indicating that the towels are big enough to handle any mess. Big or small. The motto â€Å"Makes small work of BIG spills† is displayed on the paper towels and presents the message to the audience that even the biggest Popsicle or coffee mess is no trouble for a sheet of paper towels by â€Å"Bounty†. It presents this through immense exaggerations of messes that would usually be scaled minimally rather than to the max.It also uses relatable visuals of coffee cups, popsicles, and a familiar New York and Los Angeles setting to relate to the audience and the nature of messes and society. The mix of visuals and hyperboles reminds the reader/audience that the product is grand, extremely effective, and better than anything out there. Paper towels aren’t grand in any aspect, but they do have effectiveness in clean up that most mothers/dads/parents love to see and through this ad, feel that the messes shown are no match for Bounty.When considering the intended obvious for this ad, it was difficult to narrow down the select group that the author is trying to adhere to. However, when closely observing the ad, it’s evident that moms, dads, parents in general, and on-the-go working people is the intended audience for this advertisement. This is because the visual image shows a Popsicle, which helps relate to a child’s mess throughout the day. By relating the Popsicle mess to that of a young child’s mess, the ad did a profound job of connecting the two, thus presenting an argument that even the biggest Popsicle dropped by a child is no match for Bounty.On the other hand, a â€Å"Starbucks† coffee cup is also portrayed as one of the messes, making the working class or on-the-go parents, an audience as well. Because of this representation of the on-the-go folk, Bounty broadened its audience level and appealed to more consumers. Some ads are made to send a direct message to their intended audience. As paper towel ads go, there are more explicit or direct messages that state â€Å"This paper towel can clean up any spills! † On the other hand, Bounty’s use of implicit and explicit messages conveys a sense of established creditability with the audience.The most obviously demonstrated an d expressed message of â€Å"Makes small work of BIG spills† contradicts the implicit message that sure, it makes small work of big spills, but paper waste adds pollution to our population versus using cloth towels. The hidden message of complication within our society falls short of the intended message; however, the pollution factor has to be taken into consideration before buying such a fast and easy acting product. Sure, for some, that message would never be brought to light making the decision to buy Bounty, a no brainer.But for some, that might be the deciding factor in whether or not they purchase it. Bounty paper towels have been commonly known to pick up messes. However, when the hyperboles and enlarged items are shown in this way, it makes it seem like the brand is now bigger and better than ever. Designed with children and parents in mind, the author uses logical appeals of â€Å"big messes† to appeal to the intended audience. He does this in a way that sets the audience up for an ultimatum.You choices are to either buy the paper towels or have a 14 foot Popsicle on the floor in your kitchen. The answer is obvious here. By alluring the audience through definitive logic, the author implies that without â€Å"Bounty†, you will have messes galore. The display of two oversized items defends his implication. Bounty does an exceptional job of achieving their audience and their positive reaction. Despite the fact that the pollution factor might be an issue to a select few folks, Bounty’s message would nonetheless receive a positive and controlled response.Though there are other brands of paper towels, â€Å"Bounty’s† creation of a special advertisement that enhances their product to make it seem larger and better quality than any other pursues the intended reaction of â€Å"I need to buy this! † They create this reaction through hyperboles and implicit messages that suggest that even a 14 foot coffee spill c an be cleaned up with a simple paper towel. Works Cited Bounty Paper Towels, Bounty. Advertisement. 4 April 2009. 1. Print

Friday, January 3, 2020

How Does the Presence of a Confucian Culture Affect the...

In 1979 the third word-wide wave of democratization was due to the overthrow of Portuagese dictatorship in Europe which spread to Asia during the 1980s. The third word-wide wave of democratization did not however affect the undemocratic East Asian countries as they challenged the notion of demoratization and avocated â€Å"Asian Values†. Asian values refers to the strong traditional cultural values such as Buddhism, Taoism, and Confucianism which co-exists in East Asian societies. The purpose of this essay is to explore Confucian culture and how it may affect the operation of democracy in East Asia. Confucianism is tradition of political and social thought named after the scholar Kongzi (Confucius 551-479 B.C), it is still widely practiced/†¦show more content†¦Huntington states in order for democracy to take roots in a Confucian society, undemocratic elements in Confucianism must be superseded by democratic elements.According to Schumpeter the definition of democracy the democratic method is that institutional arrangement for arriving at political decisions in which individuals acquire the power to decide by means of a competitive struggle for the people’s vote.4 Most Asian countries avocate â€Å"Asian vaules† such as Confucianism which has been central to Chinas political and social system for many years. Democracy can not exist without individual liberty, equality and pluralism these values are opposite to Confucian values and therefore conflict may arise. It is vital that East Asians have other options and do not necessarly have to choose between a democratic society and their strong Confucian heritage. The idea of â€Å"Confucian Democracy† for those who oppose it maybe considered an oxymoron, although for confucian societies it is a better alternative than democracy. Confucian democracy â€Å"modernizes Confucianism with democratic values and modifies democracy with Confucian concerns†1.Equality and freedom is a universal democratic value which all people are entitled to, many theorist have argued due to democracy societies can experience economical growth 2Zhengxu Wang argues â€Å"it does not matter whether there is a Confucian Asia orShow MoreRelatedEssay on Global Business Cultural Analysis: Singapore5463 Words   |  22 Pagescomplexities of the relationship the US should consider before deciding to conduct business in Singapore. 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